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Grupo Argraf: No limits to your creativity

Logroño, 4 October 2018– Madrid, Barcelona, Valencia, Bordeaux... and a common denominator: Grupo Argraf. The leading company in label printing promotes the first international meeting of designers that took place on 3 and 4 October in Logroño, bringing together more than twenty experts from different Spanish cities and even crossing borders with the presence of French designers.

Thinking about the label requires time and reflection. It is the first image that the client gets of the product. It is the great silent salesperson, born of the talent and creativity of these great designers.

Talent is that infinite fuel that moves the world and that sometimes leads to design labels that are true works of art, and it requires concentration. That is why architects often prefer to work alone. The conference allowed participants to exchange experiences.

Under the slogan Sin límites a tu creatividad (No limits to your creativity), Grupo Argraf has showcased the innumerable printing techniques employed by the company.

Several places were visited. The first stop was in Bodegas Campo Viejo, where one of the event’s hosts and organisers, Alberto Pérez, sales manager, Grupo Argraf, explained how the world of labels has evolved in all its facets. "Twenty years ago, the limitations on labels were tremendous, we were conditioned by the paper, by the size... Fortunately this has been changing" and he added in a nod of thanks to the attendees that "this change has largely come because of you. You were the first to demand it. Today we are here under the ‘No limits to your creativity’ motto because our jobs are complementary. You tell us what you want to do and we help you in the way to do it. We arrive together at the same place but along a different way,” he concluded.

He was not the only one to speak. Miguel García, business development manager, Wine & Spirits, Avery Dennison Iberia, spoke of the countless types of papers that can be used when printing labels, adding that “paper should not only be a medium for the design project, but also a contribution. Texture, resistance throughout the product life and sustainability, are details that multiply the final result.”

One of the magical moments took place in the winery’s majestic barrel hall. With 70,000 barrels, it is considered the largest and most impressive in the world, something that certainly left none of those present indifferent. And if there is something they will remember from their visit, in addition to the architecture, is the surprise appearance of the illusionist, mentalist and magician Jorge Luengo, who made everyone laugh and enjoy themselves.

His educational lecture was full of mind games related to emotions always linked to the “no limits” motto which brought everyone together in this event.

A few playful days that have served to strengthen relations and demonstrate that the first impression does matter and that, after its success, Grupo Argraf is already thinking of repeating the event.

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•Grupo Argraf - 'Cantábrico Excelente' Award 2017 for its corporate history - 'La Razón' Newspaper

La Razón highlights the 'Cantábrico Excelente' Award In this publication (download attachment), in which we describe the keys to the success of Grupo Argraf. We are very pleased to receive this recognition and to share it with you.

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‘The image and memory of a wine lies in the label’ SEVI Packaging

Martín Torroba, CEO of Grupo Argraf, returns to our pages. He is responsible for 'dressing' around 800 million bottles of wine a year with his labels. He considers the label an essential element of communication, to differentiate each wine from its competitors’...

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The Spanish leader in labels in 2014-15 has invested more than 6 million euros. Enólogos Magazine

The Spanish leader in labels in 2014/2015 has invested over 6 million euros.

In 2012 Grupo Argraf, S.A. merged its three family companies in the search for excellence in all its operations.

The company is located in the heart of the Rioja winemaking area. It covers 10,000 square metres, employs 126 people and has an annual turnover of more than 21 million euros.

The group is mainly dediated to the wine label sector, with around 850 million units (both glueable and self-adhesive) and a market share of 22% in Spain. It also manufactures around 2,000 million labels for the canned vegetables, fish and chocolates sectors, holding the leading position in the Spanish labels market for the second successive year.

 

Grupo Argraf, S.A. specialises in beautifying and innovating in the field of wine labels. To do this, it has... the biggest printing machinery pool (13 machines), using hot or cold stamping (15 machines) and finishing machines for varnishes, overprinting, UVI, gloss or matte lamination, silk screening, etc...

Its facility is also equipped to cut, die cut and give the best shape to each of its clients’ labels.


The best presentation

Grupo Argraf has developed the best product presentations, with a greater design component, better and different papers, more inks, more stamping (in gold, silver, bronze…), more embossing, more finishes and designs that are more differentiated and imaginative overall, and also more competitive.

 

All wine labels need imagination and design to achieve a product that stands out from the others and really appeals to the consumer. Fourteen years ago, Grupo Argraf began to make self-adhesive labels to complement its range of glueable labels and adapt to the new demand for self-adhesive labels. Since then, it has invested in eleven 8-colour printing machines, and the company has grown fastest in this type of labels in Spain. 2014 and 2015 were the years of highest investment in machinery in the company's history, with over 6 million euros for an 8-colour flat offset printing machine and two 6-colour web offset machines and 7-colour web flexographic machines. Its latest-generation technology, specialisation in wine labels within the graphic arts sector, and business and financial solidity have enabled the company to look to the future by surpassing growth forecasts and strengthening itself in general.

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A good wine deserves a great label

To what extent do visual sensations and the senses come into play when perceiving the quality of a product?

In this video, Grupo Argraf presents a small social experiment that highlights the importance of the label when it comes to choosing a wine.